KitchenAid Billboard

 

Working with Zulu Alpha Kilo for our second KitchenAid project we created a dynamic billboard advertisement along Toronto’s Gardiner Expressway. Every night for four weeks a camera would detect the colour of the CN Tower and then display a corresponding mixer. As drivers were heading into the city they would see just a picture of the iconic mixer and a KitchenAid logo framed beside the CN tower. This simple yet effective ad tied the billboard and mixer to the most recognizable structure in Toronto This campaign was picked up by several online publications including AdWeek and AdAge.